Hello + Welcome / by Samantha Hughey

My name is Samantha. Sam for short. And I have a minor obsession with all things sport & social. 

Why sport?

In my bathroom there is an adidas ad. David Beckham is celebrating a victory and these words overlay on his image:

Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. it's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.

I cannot tell you how old I was when I cut this out of my ESPN magazine, but this single clipping has followed me from my parents' house to the dorms at Western Kentucky to my first, second, and third house in Bowling Green back to Louisville, and now continues to inspire me in Colorado Springs. That quote - that campaign - sums up the intensity of what it means to live life and the power behind those who play sorts or are sports fans - there is a magic there unlike any other. 

Why social?

I have also been known as the innovator to my group of friends - my father is sort of a nerd and thus the gene has been passed down to me. My siblings and I had an Apple 2 growing up, we had iPods before discman's had even thought of being obsolete, my folks were on the first waiting list for the first iPhone, and it's a running joke in our family that Apple is our favorite fruit. Hell - I have the Apple logo tattooed on my wrist. Anything that is deemed the new coolest tech toy, my dad has it, has bought it, or is on the waiting list for it. 

This train of thinking has carried throughout my life; causing me to sign up immediately for Facebook when I arrived in Bowling Green, KY (because you had to have a valid college account back in the day to do so). And my fascination with social media began.

The merging of the two.

Every child growing up has a dream of what they want to be when they grow up. I was no different I wanted to be the next Mia Hamm - bringing home a World Cup and being a role model for girl athletes all over the country. Somewhere along the way, however, my dream morphed into something a little more attainable - to work for some aspect for the sport industry. In everything that I have worked on I have always had that dream tucked away - the thought of when I grow up... being something that I was still working towards.

I joke (kind of, but not at all) that my favorite part of any sporting event is the beginning: when the team comes running out of the tunnel, when promotional videos and highlights start to play and the players are being announced, and when the fans get on their feet - hyped at the possibility of what these four quarters or what the next 90 minutes will bring. 

And with social media this hype - this feeling - no longer exists just when the home team is being announced but rather it’s something that each account strives to create with every post. Or at least that should be the goal. 


This website has two purposes. The first should be fairly evident - it’s a portfolio of my work. In an industry where the humans get lost behind the handles I wanted a place to showcase what I have done on the inter-web. The second may not yet be understood in it’s entirety - I’m a self-proclaimed (and sometimes not self-proclaimed) nerd. I love research and staying current with trends within the industry constantly, and I throughly enjoying sitting behind a keyboard and using more than 140 characters to express myself. 

So let’s give this a go, and see what comes out of it shall we. Until next time.

@samanthahughey