Research // I'm known as the resident nerd. My nose is typically in a book or I am researching the latest trend - immersing myself in the culture by studying the target demographic or downloading the latest craze.
Here are a few examples of the research work that I completed. To read them in their entirety just click on the one you are interested in.
Final practicum for my Master's in Communication at the University of Louisville. This project focused on the application of social media in athletic departments throughout the country. This "how to" guide is meant to be served as an evolving and sustainable manual for the successful implementation of a strategic social medial program within collegiate athletic programs.
Social media marketing plan surrounding the "Thunder Lounge." The event is a rooftop party in Louisville, KY that occurs during Thunder Over Louisville - the kickoff event to the Kentucky Derby Festival.